About Reserve
We built a more considered wayto experience Wine Country.
Reserve is a private luxury travel and concierge company specializing in Napa Valley and Sonoma County. We design and coordinate the entire itinerary — hotels, wineries, dining, transportation and experiences — around how you want to travel.
Our story
Why Reserve exists.
Reserve was founded on a simple observation: Wine Country rewards local judgment. Geography, appointment times, drive times and pace quietly determine whether a day feels effortless or exhausting.
We built Reserve as a travel practice devoted to Wine Country. Our local perspective and hospitality relationships across Napa Valley and Sonoma County help us decide what belongs together for each traveler.
The itinerary is the product. A Reserve concierge plans it, coordinates the details and stays involved while you are here.
What we do
We design and coordinate private Wine Country trips.
Tell us how you want to experience Wine Country. Your concierge coordinates every element below into one itinerary built around your pace and priorities.
- Hotels
- Wine Country hotels, resorts and private stays selected around geography, pace and the way you actually travel.
- Wineries
- Private estates, appointment-only wineries, winemaker tastings and cellar access selected around your palate.
- Dining
- Michelin tables, vineyard lunches, chef's counters and private chefs — reserved in your name and paced around your tastings.
- Transportation
- Private drivers and transfers arranged for every day of your stay, so no one in your party draws the short straw.
- Experiences
- Wellness, golf, art, ballooning, private excursions and celebrations beyond the tasting room.
- Itinerary design
- Every element sequenced into one day-by-day plan built around your pace — nothing left to coordinate on arrival.
- Concierge support
- A named Wine Country concierge who plans your trip personally and stays reachable throughout your stay.
Why Reserve
Reasons to plan Wine Country with us.
Wine Country expertise
Napa Valley and Sonoma County, planned full time. We know which rooms face the vineyard and which tastings are worth the drive.
Personalized itineraries
Every itinerary is built around how you actually travel — your pace, your palate, your reasons for coming.
Relationships & access
Appointment-only estates, library verticals and tables held by relationship rather than reservation.
End-to-end planning
Hotels, tastings, tables, drivers and timing arranged as one itinerary — nothing left to coordinate on arrival.
A real person taking care of you
You work with a named Wine Country concierge who plans your trip personally and stays reachable while you're here.
Luxury travel benefits
Professional travel planning standards — vetted partners, considered guidance, and advocacy when plans change.
Luxury travel expertise
Professional travel advisory.
Reserve operates as a professional travel advisory. We hold ourselves to the standards of the luxury travel industry: vetted partners and transparent recommendations. Our recommendations are guided by what we believe is right for the traveler — not simply by what is easiest to book.
Your Wine Country journey starts here.
Whether it is your first visit or your fifteenth, Reserve will design the itinerary around you and coordinate the details from planning through arrival.
Begin with a complimentary travel consultation.