Why Reserve
Wine Country is easy to visit. Experiencing it exceptionally is different.
There is no shortage of Napa and Sonoma recommendations. The challenge is knowing which experiences are right for you, how to connect them intelligently and how to make the entire trip feel effortless. Reserve begins by understanding how you want to experience Wine Country — then brings the pieces together around you.
The itinerary is the product
Hotels, wineries, dining, transportation and experiences are sequenced around geography, timing and the pace that suits you.
Local judgment
A real concierge who lives with Napa Valley and Sonoma County every day: the geography, the timing, the pace and who to call.
Relationships with context
Local relationships, hospitality partnerships and preferred travel programs that can open opportunities self-planning rarely surfaces. What applies depends on the property, program, rate and dates.
One concierge
Your Reserve concierge learns how you travel, coordinates the pieces and stays involved before and during the trip.
Sequence and pace
The best winery, restaurant and hotel can still make a poor day. We consider what belongs together, in what order, at what pace.
Travel capability
Where a luxury travel program applies to your property, rate and dates, your reservation can carry preferred amenities. We confirm what applies before anything is booked.
Access
Local relationships.
Wineries, restaurants, hotels, drivers and experience providers across Napa Valley and Sonoma County — people we work with continually, not names from a list.
Global travel capabilities.
Fora, Virtuoso and preferred luxury hotel programs, applied to eligible stays the way a full-service travel advisor would.
Eligible reservations may include breakfast, hotel credits, VIP recognition, upgrades when available and other property-specific amenities. What applies depends on the property, program, rate, dates and availability, and is confirmed before booking.
Explore our partnersA Wine Country travel company, not a booking site.
Most luxury travel advisors plan Napa Valley occasionally, between Italy and the Maldives. We plan it every day. That is the difference behind every recommendation: knowing which St. Helena rooms look onto vineyards and which look onto parking, how long the drive from Calistoga to Coombsville really takes at four o'clock, which appointment-only estates suit a first visit and which reward a collector, and when harvest crowds make a Tuesday better than a Saturday.
Reserve works as a private travel and concierge company rather than a directory. You are assigned a concierge who learns how you travel, designs the itinerary — hotel, winery appointments, restaurants, transportation, spa and experiences — requests what needs to be requested, and remains your single point of contact from planning through the trip itself.
You shouldn't spend 30 hours researching a three-day vacation.
Hotels, wineries, restaurants, transportation and private experiences each live with a different source and a different reservation window. Reserve replaces that with one relationship, one plan and one person who knows how the pieces fit.
The Reserve difference
A Wine Country journey, considered as a whole.
Local judgment.
Napa Valley and Sonoma County are what we know. We consider where to stay, what is worth the drive and which experiences fit the way you want to travel.
Sequence and pace.
Geography, drive times, appointments, lunch and the rhythm of the day are arranged as one itinerary — not a list of separate reservations.
Relationships that matter.
Our local relationships can often take the process beyond a booking form. What is possible depends on the estate, restaurant, date and availability.
One concierge throughout.
A Reserve concierge learns how you travel, brings the details together and stays involved before and during the trip.
Built around you
From first note to
the last reservation.
01
Tell us about your trip
A short intake covering dates, travelers and how you want to experience Wine Country.
02
Meet your concierge
Discuss your priorities, pace, interests and how Reserve can help.
03
We design & arrange it
Reserve builds the journey and coordinates hotels, wineries, dining, transportation and experiences.
04
Experience Wine Country
Receive your complete itinerary with your Reserve concierge available throughout the trip.
