Reserve
From where you stay and what you taste to where you dine, how you move through the valley and what happens between reservations, Reserve brings the pieces of your trip together around you.
A memorable Napa trip is rarely about making one great reservation. It is about how the entire experience fits together.
Reserve plans across your stay — accommodations, wineries, dining, transportation, wellness, experiences and celebrations — so you receive one considered itinerary instead of coordinating several providers yourself. Every trip is designed around the traveler.
What we arrange
Where you stay
The hotel sets the rhythm of a Napa trip: how far you drive each morning, where dinner makes sense, whether the afternoon has somewhere to return to. We identify the property that suits the way you actually want to travel, then coordinate the room category, arrival and the details around it. Because we place the reservation as an advisor rather than as an anonymous booking, your arrival, room category and occasion reach the property in advance — and where a luxury travel program applies to your property, rate and dates, the same reservation may also carry preferred amenities. We confirm what applies to your stay before anything is booked.
What we arrange
What we consider
What you taste
The difference between a good wine day and a memorable one is rarely the number of appointments. It is what you taste, who you taste it with, how far apart the visits sit, where lunch lands and what follows. We plan the day as a sequence rather than a set of bookings.
What we arrange
What we consider
Where you dine
Napa's restaurants are among the reasons to come, and they are also the hinge of a well-planned day. We place dining where it works — near where you are staying, at the right distance from the last tasting, at the pace and the register the occasion calls for.
What we arrange
What we consider
In residence
For a villa, a celebration or a group that would rather not go out, a private chef turns the property into the evening. We arrange the chef, shape the menu around the wine you have and coordinate the timing with the rest of the day.
What we arrange
The occasion
When there is a reason for the trip, the reason should shape it — which night is the important one, where the proposal happens, how the table is set, what the rest of the group is doing while it does. We plan the whole trip around the occasion rather than adding a cake to the end of it.
What we arrange
What we consider
The itinerary itself
Securing a reservation is the simple part. The value is in the order the days take: which appointment belongs in the morning, how far apart two estates should sit, where lunch lands, when the trip needs an hour with nothing in it, and how each transition is handled on the day.
What we arrange
Spa, mineral waters, movement and deliberate downtime built into the trip.
Wellness is not a category we add at the end. Placed properly — a morning treatment before an afternoon of Cabernet, an unhurried day between two full ones — it changes how the whole trip feels.
Drivers, transfers and airport coordination arranged through vetted providers.
Transportation is arranged and coordinated on your behalf through providers we work with; Reserve does not operate vehicles. What we manage is the part that usually goes wrong — timing, sequencing, the gap between a late tasting and a dinner reservation across the valley.
Sunrise flights coordinated around the rest of the day, not against it.
A balloon flight is an early morning. We plan it so the day around it still works — where you stay the night before, when breakfast happens, and what is reasonable to schedule afterwards.
Cycling, hiking and time outdoors for travelers who don't want three appointments a day.
Not everyone wants a full tasting schedule. Riding the Silverado Trail in the morning or walking a ridge above the valley floor changes the shape of the day — and makes the wine that follows better.
Galleries, private collections, architecture, gardens and design.
Several of the valley's estates are as serious about art and architecture as they are about Cabernet. For travelers who care about that, it becomes a thread through the trip rather than a detour.
Guides, photography, seasonal and harvest experiences, and time that isn't scheduled.
We build experiences around what a traveler actually cares about, so the trip feels like Napa rather than a sequence of tastings — and so there is room in the day for the parts you can't book.
Friends, families and private groups, without the group-trip feeling.
Groups fail on logistics: too many cars, tastings that can't take the party size, one dinner that has to work for everyone. We plan for the size of the group from the start rather than scaling a two-person itinerary up.
You speak with one person at Reserve. We hold the hotel, the wineries, the restaurants, the driver, the spa and the experiences — including the changes on the day — so you are not managing six relationships from a table in a tasting room.
Without Reserve
With Reserve
How trips take shape
Examples of range, not packages. Every trip is planned from the beginning around the people travelling.
Depth over volume, and time with the people who make the wine.
The Napa people picture, at a pace that leaves room to enjoy it.
A trip organised around the table.
Wine, but not from morning to night.
One evening that everything else is arranged around.
The Reserve Advantage
Reserve can coordinate your stay, wineries, dining, transportation and experiences around you — with preferred hotel benefits available at eligible participating properties.
At eligible participating properties, the same stay can carry preferred benefits when it is arranged through Reserve.
Geography, drive times, appointment lengths and pace decide how a day actually feels.
Stay, wine, dining, transportation, wellness, experiences and celebrations, coordinated as one trip.
Before you arrive, the details come together. During the stay, your concierge is still your point of contact.
Planning Guides
Reading that helps before we speak: how we think about stays, tastings and moving through the valley.
You do not need to arrive with a list of reservations. Tell us who is travelling, when you're coming, what you love and what matters about the trip. We'll take it from there.
Every Reserve trip is arranged personally. Where you begin depends on how much of the journey you would like us to design.
The Reserve Experience
Our signature Wine Country planning experience.
Reserve designs your trip around how you want to travel—from where you stay and taste to where you dine and what you experience.
We coordinate the details and build one seamless Wine Country experience.
One Exceptional Day
For travelers who want Reserve to create and coordinate one exceptional Wine Country day.
This may include wineries, lunch or dinner, transportation and private experiences.
Extended & Custom
For longer stays, Napa + Sonoma, celebrations, groups and complex itineraries.
Reserve builds the plan around the shape of the trip.
