Wine Country

Wine Country Few Ever Get to Experience.

Reserve creates deeply considered journeys through Napa Valley and Sonoma County, combining local relationships, full-service travel planning and a personal concierge who understands how the pieces should come together. A full-service luxury travel and concierge company specializing in Napa Valley and Sonoma County.

Napa Valley

Napa Valley, Personally Arranged.

Iconic estates, world-class Cabernet, exceptional hospitality and a level of access that rewards knowing where to go — and who to call.

Experience Napa

Sonoma County

Sonoma County, Personally Arranged.

Distinctive wineries, acclaimed dining, relaxed luxury and a more expansive side of Wine Country.

Experience Sonoma

Napa + Sonoma

The best of Napa and Sonoma, personally arranged.

Two extraordinary regions. One seamless journey — planned around where you stay, how you move, what you taste and how each day flows.

Plan Napa + Sonoma

Experience styles

How do you want to experience Wine Country?

For the collector

Private estates, exceptional Cabernet, library wines and deeper winery experiences.

For the culinary traveler

Chef-driven restaurants, winery lunches, local producers and days built around food.

For the first-time visitor

The Wine Country people imagine — without wasting days chasing names.

For two

Intimate tastings, exceptional hotels, spa, private dining and unhurried days.

For the group

Great hotels, transportation, shared experiences and itineraries that work for everyone.

Beyond wine

Wellness, adventure, food, art, scenery and experiences beyond the tasting room.

Beyond the tasting room.

Wine Country is as much about how you spend the day as what is in the glass.

What we arrange
  • Spa and wellness
  • Culinary experiences
  • Private dining
  • Hot-air ballooning
  • Art and galleries
  • Scenic drives
  • Hiking and redwoods
  • Shopping
  • Golf
  • Cooking
  • Farm and producer visits
  • Special occasions

The challenge isn't finding more places.

  • Which places are right for you?
  • Which belong on the same day?
  • Where should you stay?
  • How much is too much?
  • What is actually worth pursuing?

Wine Country offers hundreds of wineries, restaurants, hotels and experiences. Reserve answers the harder questions — then helps arrange the journey.

A great trip is more than a great list.

The best winery, restaurant and hotel can still make a poor itinerary if the geography, timing and pace are wrong. Reserve considers where you stay, drive times, tasting length, lunch, dinner, transportation, reservation timing and the pace of the day.

Why Reserve

From exceptional estates to the last reservation of the evening.

Reserve can arrange exceptional wineries, acclaimed restaurants, luxury hotels, private transportation, activities and complete itineraries around the way you want to experience Wine Country.

LUXURY.LOCAL.ACCESS.

Wine

Private tastings, iconic estates, cellar experiences and discoveries worth seeking out.

Dine

Michelin-starred destinations, chef-driven restaurants, vineyard lunches and local favorites.

Stay

Luxury resorts, intimate hotels and properties selected around how you want to experience Wine Country.

Experience

Spa, wellness, private tours, culinary experiences and scenic adventures beyond the tasting room.

Move

Private transportation and logistics arranged around the rhythm of the trip.

Journey

Complete itineraries that bring every element together.

Thousands of possibilities. Local knowledge. One trip considered around you.

Reserve combines destination knowledge, traveler preferences, geography, logistics and concierge judgment to determine what belongs in each trip. Technology supports the process. A local Reserve concierge makes the final recommendations.

Tell us how you want to travel.

Share a few details and a Reserve concierge will follow up to plan your Wine Country trip.